Amanda Holden and Davina McCall have been named ambassadors for online retailer JD Williams, and front the Womankind ad campaign for the summer season, celebrating the brand's relaunch to become an online ‘emporium of discovery’.

The Heart radio presenter commented 'I’m delighted to be partnering with JD Williams alongside the gorgeous Davina. I like my style to reflect how I feel… strong, feisty, fun and different. For too long women have been "told" what is acceptable to wear at a certain age and set parameters.... This last year has surely shown us all that life is too short to care what other people think! Dress for YOU. I love that JD Williams celebrates these values and promotes all women in a strong and positive way'.